Transformers are rad. I think we can all agree to that. But what could possibly make them even more rad? Why the unique spin that the Japanese had on Transformers. Namely, they made the toys look super cool. Here in the states we mostly had kids playing with the toys we wanted, but many of the Japanese commercials are just sweet shots of the toys.
The best Japanese Transformers commercials bridged the gap between toy and what happens in the imagination of a kid when playing with Transformers. This commercial featuring a convoy of Transformers does exactly that.
This commercial features a super epic showdown between Transformers and man, it looks cooler than any of the live action films.
Now that’s what I call a Grimlock or at least that’s what he’s called in the U.S. This commercial features the Dinobot leader blowing fire out of his mouth, which is probably a feature that isn’t exactly that safe for kids nor one that you’d want to have kids try to replicate. Unless the kids are jerks, then have at it!
This one is just pretty much money shots of Optimus Prime and Megatron (who is holding a sword). Still, it’s fantastic stuff.
Starsaber didn’t come out in the U.S., but he’s included here because this commercial makes him look so freaking cool. Seriously, how could anyone watch this commercial and not want this toy?
The above video comes from the Microman line that is a precursor for what we know as Transformers. Even a simple watch looks super cool, not to mention the gun that the kid keeps in his drawer… wait… what?!