The late 1990s were a great time to be a Star Wars fan. During the release of the Star Wars Special Editions I was over the moon with excitement for Star Wars. Not only would I get to finally see the Star Wars trilogy on the big screen (I had only seen Empire and Jedi and I was so young I barely remember it), but there was going to be all this new stuff in the films!
Okay, so it didn’t all turned out exactly as I’d hoped, but it was still a great time to be a fan. Here I loved Star Wars for years and there was barely anything new available. And then BAM tons of new merchandise hit stores and the movies were on the big screen again. It was at this time that Taco Bell ran a huge promotion called Feel the Force.
The featured prize was a Star Wars themed Humvee (aka Hummer) seen in the commercial. That Hummer is for sale right now on eBay and the owner wants a pretty penny for it (76 grand is the starting bid).
I didn’t want the Hummer even though I was old enough to drive. I wasn’t a big ostentatious truck guy. Plus, I was still in the stage where I was pretty ashamed of my nerdhood. A giant Hummer with Star Wars logos didn’t really speak to me for someone who didn’t want attention. No, I wanted one of their many other prizes. There was tons of amazing Star Wars stuff up for grabs in Feel the Force. There were life size Darth Vaders and Stormtroopers, the life size Han Solo in Carbonite, and a Star Wars pinball machine! I think I wanted the Star Wars Trilogy pinball machine or Han Solo in carbonite most of all.
There were two ways you could enter, the first was getting the feel the force peel off thingies that came with your food. They revealed if you were a winner or not via your body heat aka Force, supposedly. I don’t remember if they worked.
The other way was to go into Taco Bell and get these slips that you could fill out and mail in for free, one a day. I basically took the entire pad of slips at my local Taco Bell and mailed them for about a month. And I won!
This is what I won from the Taco Bell Feel the Force contest, a Darth Vader mug:
Now it’s not exactly the kind of prize I had hoped for, but I’m proud of it nonetheless. A couple years later my Mom bought me a Boba Fett mug from the same company, so I have the coolest pair of pencil holders ever.
Still… it would have been nice to have a pinball machine.
Thanks to: Yoda’s News for the link