Commercials for the “Stephen King Library” aired approximately one billion times on American television during the 1980s and 1990s and I believe I saw every single airing. Most of these commercials featuring Stephen King’s books aired during a time when I wasn’t interested in reading adult fiction, I believe I had just ventured into the world of Narnia, so the works of Stephen King held a special mystique that can be specifically attributed to these ads.
I remember when The Stand unabridged came out. It was a Big Deal. Luckily members of the Stephen King Library got it for only $7.95!
As you can see there were several ads that basically used the same premise, but featuring a different book. This time it’s Misery.
Here they varied up the formula a little bit. A man is confronted by a dude on the street who tells him about the Stephen King Library. Notice that he’s offered The Stand, but instead it’s a copy of Needful Things.
Speaking of libraries, here’s an old PSA Stephen King did to help promote use of public libraries. I can think of a few things slightly more horrific than turning the corner into a leering Stephen King, but only a few.